Let's Get Back To Swimming
Our all-new Wave Building Kit is packed with everything you need to cleanse, moisturize & chisel your waves.
Choose Your Look
Value Propositions
Black-Owned
We understand and we are committed to your hair & beard care needs, Kings. Why? Because, WE are YOU. Period.
Clean Ingredients
Our high-quality products aren’t just cruelty-free. They're natural, plant-based and vegan-friendly, too.
Textured Hair Centric
In thinking of you from the very start, our products are expertly crafted with textured hair at the forefront of our minds.
Fast Shipping
We don't want you to experience any gaps in your grooming routine. So, we aim to ship your products within 1 business day.
The Handbook
Check out our tips on enhancing your grooming routine, showing love to your textured hair and more!