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FREE SHIPPING ON ORDERS OVER $30

FREE SHIPPING ON ORDERS OVER $30

GET BACK TO THE BASICS

Every grooming routine needs a foundation. Build yours with products crafted to cleanse, moisturize & stimulate growth!

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Value Propositions

Formulated for Textured Hair

Formulated for Textured Hair

We’re committed to expanding the reach of inclusion. That’s why our products are expertly crafted with textured hair at the forefront of our minds.

Vegan & Cruelty-Free

Vegan & Cruelty-Free

Our high-quality ingredients aren’t just natural and organic. They’re cruelty-free and vegan-friendly, too.

Your New Everyday Essential

Your New Everyday Essential

Through our hair & beard care collections, we aim to be an essential part of your daily grooming routine and outfitting process.

The Handbook

Check out our tips on enhancing your grooming routine, showing love to your textured hair and more!

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