Our Story

There’s no disguising it — the men’s hair care industry is bleak. But, for men of color? It's rough out here -- and, we understand your plight. In fact, we understand you because we’ve been you. After trying and testing many products on the market, we were stunned at the lack of selection for textured hair and the amount of harsh, toxic chemicals that fueled the formulas of these products. As we grew tired of our needs being ignored by big box stores, we decided to change that.

We’re hardcore advocates that self-care isn’t a hobby or a luxury — it’s an everyday essential. Whether you’re hitting the grocery store or heading out with the guys, our products are designed to always have you at your best. Why? Because you deserve it just as much as everyone else — period.